Food Beverage Industry

Solutions4Business’ diverse and international workforce is well versed in regional trends in food and beverage consumption patterns. We possess years of experience of working with multinational clients in the consumer packaged goods (CPG) sector such as Unilever.

The food and beverage industry is a part of the broader CPG sector. In developed countries, the packaged food and beverage sector tends to be relatively mature, and growth in demand generally tracks the overall economy and population. From a research standpoint, more interesting trends in the developed world are not related to overall demand growth, but rather, to changing consumer tastes (e.g., growing popularity of Chinese, Mexican, Indian and Thai packaged food products in the US, or declining demand for bread and related high carbohydrate products during the Atkins diet craze). Moreover, innovation in packaging and marketing of processed food and beverage products continues to remain almost exclusively the domain of developed countries.

In contrast, per capita processed food and beverage product demand is fairly weak in the developing world, and consequently growth tends to outpace both GDP and population growth during most years. Pivotal factors like Increasing urbanization, greater female workforce participation and a large-scale adoption of western lifestyles result in booming sales of processed food and beverage products in most developing countries. It is therefore not surprising that western multinational food and beverage producing companies are constantly expanding in the developed world.